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From a brief to something useful

Create with AI

Learn to direct an image or plan a short video. Start with the message you want to communicate, then choose the right medium.

Start with what the audience needs to see

A product image might show a bag’s shape clearly. A short video might show how someone carries it. Neither needs an elaborate concept to be useful.

AI image generation

Write a visual brief, use references responsibly, improve a composition and check details. Includes portrait, product, UGC-style and editorial examples.

AI video generation

Plan shots, guide motion, keep scenes consistent and assemble a 24-second sequence. Includes a shot list and editing checks.

Try a one-sentence creative brief

Write this before choosing a tool: “I want [audience] to notice [one thing], so I will show [subject] in [setting].” For a fictional handmade tote: “I want commuters to notice the roomy shape, so I will show the bag beside a notebook on a clean desk.”

Can someone else tell what matters from that sentence? If it contains five competing messages, choose one. Use a real product photograph when accuracy matters; generated imagery may alter the product.

Go FurtherOptional challenge. Come back whenever you’re ready.

Describe the same idea as one still image and as three shots. Choose the version that communicates the idea with fewer opportunities for confusion. Explain what the other medium would add.

Know what you are showing

The lavender illustrations on this site are supporting artwork. They are not benchmarks or demonstrations of a particular model’s quality. The prompts in these lessons are briefs to try, not promises of identical outputs.

Get permission for people’s photographs, brands and voices. Do not present a fictional customer as a real testimonial. For documentary, news or evidence-based work, do not substitute generated scenes for factual records.

Find official tool links and access notes. Paid features may be needed in some products; you can still complete the planning exercises here for free.